hit counter joomla

How to SEO Your Website Content

SEO On Page Ranking Factors

optimize-seo-web-contentControllable On Page factors that affect search engine rank

One of the most controllable parts of SEO is your content. This simply is the article body, or content. The content in your page makes a very big difference, and this is not an area that you should take lightly.

Content keeps people coming back

While not a SEO factor, excellent content does bring people back to your website on it's own. If your content is chock full of what people need or want, they will be back to read more becuase you filled the need the first time around. Also origniality is a huge part of your site's success (also not an SEO factor). Both of these points go hand in hand for a successful site. The better the content, and the more original it is, the better your return visitor numbers should be.

Amount of content

The amount of content that you write on a page by page basis has a huge effect in the area when it comes to SEO. The more focused and relevant the text is, along with the amount that you've written about it are all factors. A good SEO'ed article is really no less than a 500 word article at the minimum. When creating an article for SEO purposes, I like to try and hit 1000-1500 words. It's not always possible, but it's good to have a goal in mind.

Balance between readablility and SEO

In many cases, people will write articles optimized for SEO, but in reality, those articles can be horrible to read. Keywords that are "stuffed" in just to hit the correct percentages, paragraphs that are longer than normal and just a hard to read article in general will turn any human off. On the flip side of the coin, an article that's written for humans, may not be the most optimized for SEO.

Google and Bing are pretty good about figuring things out, so a good rule of thumb is to write for humans first, then tweak for SEO where possible.

Make it easy for people to link to the page. Provide the URL at the bottom of your article so that other site owners can link to it. Also providing the "Social Sharing buttons" is a must. Be proud of what you wrote and get it out there.

Content should be very specific to a given topic, and should be placed in a relevant category.

Since the content page is the meat and potatoes of your website, taking great care with the presentation, Title, URL and images is imperative! We have already gone over the Title, URL and Meta Description in an earlier post, but here is how it comes into play. When optimizing content, your Title, URL and Meta should match your content. At the very least, make sure it's relevant.

Also, internal linking is a must! Linking to other articles on the same site is also extremely important to establish authority (just look at how Wikipedia does it for the ideal example). The key here is to only link to higly relevant articles only. Notice on this page, I've lined to the Title, URL and Meta article I wrote a little while ago, and then I also linked the internal link anchor to the "links" page I also wrote? Both are highly relevant. I will not link to a random page just to add a link. If I have to, I'll write a whole seperate article that is closely related just to get the internal link.

You should have links to the following for a well optimized content page:

  • Link to the category (Joomla does the automatically by default in the meta section above/below the article)
  • Link to sub category pages if applicable.
  • Link back to the homepage (already done for you in Joomla, so don't worry about this).

More about this whole topic later, but this is enough to get everyone started on optimizing your content for SEO and Humans alike!


  • No comments found

Leave your comments

Post comment as a guest

0 / 2500 Character restriction
Your text should be in between 10-2500 characters
terms and condition.

Around Joomla!

  • Attending the Joomla World Conference #JWC17 as a team member

    Displaying items by tag: English Dec 5, 2017 | 16:41 pm

    Last month I attended the Joomla World Conference #JWC17 in Rome, Italy. Since my first JWC visit to Vancouver last year, I've joined a couple of global teams including Showcase, Certification and the Joomla Community Magazine (JCM), where I help out with things like moderation, English-language proof reading and documentation. This year, in addition to the actual conference, I also got to attend some team meetings prior to and during the conference.

    Read more...
  • The December Issue

    Displaying items by tag: English Dec 5, 2017 | 15:33 pm

    Another year is coming to its conclusion and the Joomla Community has a lot of great news to share in this issue!

    Read more...
  • Volunteer to Learn

    Displaying items by tag: English Dec 5, 2017 | 13:02 pm

    Help a non-profit while helping yourself! Broaden your CMS horizons and give back to the community at the same time. I’ll share how I learned the Joomla! CMS and how I continue to expand my capabilities. Just getting started with Joomla? Read on. 

    Read more...
  • Episode IV - A new User Interface for the Joomla Backend

    Displaying items by tag: English Dec 5, 2017 | 11:01 am

    On November 17, the first Alpha for Joomla 4 was released. Whilst this release was intended for developers to check their extensions as soon as possible for their compatibility the Joomla 4 User Interface Team has something nice in store for you. In the last few years, we have been planning, discussing and drafting different concepts of the Joomla 4 backend. First of all: the chance to work on the overall backend user interface is a really big honour for us and we say thank you to all those that welcome us to such a great team. It’s a pleasure to work with such passionate people. Our challenge was to design a backend that mostly fits into the given technical structure of Joomla and to change as much as needed, but as little as possible. We want to invite you to take a ride through the draft of the Joomla[…]

    Read more...
  • GSoC at the Joomla World Conference 2017

    Displaying items by tag: English Dec 5, 2017 | 08:06 am

    GSoC 2017 was also Joomla’s 10th anniversary in the program. At the Joomla World Conference, 5 students and their mentors came together, meeting for the first time in person. The event also offered the opportunity for Students, Mentors and Admins of the program to share their experience with the program to the Global Community through a panel hosted by Nick Burch from the Apache Foundation.

    Read more...
 

Posted By:
Joomla User Group Detroit

Organizer,

Donations and Gifts

Donations that go to keeping the Meetup 100% Free are welcome!