SEO On Page Ranking Factors
Controllable On Page factors that affect search engine rank
One of the most controllable parts of SEO is your content. This simply is the article body, or content. The content in your page makes a very big difference, and this is not an area that you should take lightly.
Content keeps people coming back
While not a SEO factor, excellent content does bring people back to your website on it's own. If your content is chock full of what people need or want, they will be back to read more becuase you filled the need the first time around. Also origniality is a huge part of your site's success (also not an SEO factor). Both of these points go hand in hand for a successful site. The better the content, and the more original it is, the better your return visitor numbers should be.
Amount of content
The amount of content that you write on a page by page basis has a huge effect in the area when it comes to SEO. The more focused and relevant the text is, along with the amount that you've written about it are all factors. A good SEO'ed article is really no less than a 500 word article at the minimum. When creating an article for SEO purposes, I like to try and hit 1000-1500 words. It's not always possible, but it's good to have a goal in mind.
Balance between readablility and SEO
In many cases, people will write articles optimized for SEO, but in reality, those articles can be horrible to read. Keywords that are "stuffed" in just to hit the correct percentages, paragraphs that are longer than normal and just a hard to read article in general will turn any human off. On the flip side of the coin, an article that's written for humans, may not be the most optimized for SEO.
Google and Bing are pretty good about figuring things out, so a good rule of thumb is to write for humans first, then tweak for SEO where possible.
Make it easy for people to link to the page. Provide the URL at the bottom of your article so that other site owners can link to it. Also providing the "Social Sharing buttons" is a must. Be proud of what you wrote and get it out there.
Content should be very specific to a given topic, and should be placed in a relevant category.
Since the content page is the meat and potatoes of your website, taking great care with the presentation, Title, URL and images is imperative! We have already gone over the Title, URL and Meta Description in an earlier post, but here is how it comes into play. When optimizing content, your Title, URL and Meta should match your content. At the very least, make sure it's relevant.
Also, internal linking is a must! Linking to other articles on the same site is also extremely important to establish authority (just look at how Wikipedia does it for the ideal example). The key here is to only link to higly relevant articles only. Notice on this page, I've lined to the Title, URL and Meta article I wrote a little while ago, and then I also linked the internal link anchor to the "links" page I also wrote? Both are highly relevant. I will not link to a random page just to add a link. If I have to, I'll write a whole seperate article that is closely related just to get the internal link.
You should have links to the following for a well optimized content page:
- Link to the category (Joomla does the automatically by default in the meta section above/below the article)
- Link to sub category pages if applicable.
- Link back to the homepage (already done for you in Joomla, so don't worry about this).
More about this whole topic later, but this is enough to get everyone started on optimizing your content for SEO and Humans alike!