Writing the Title Tag and Description correctly is the most important (and easy) thing you have to do for Search Engine Optimization next to writing really good content!
The Title Tag
We all know how important a title is. Its the difference between PVT and GEN in the armed forces, Mr. and Dr. for medical professionals and for your website, its your brand name. People ususally use the company name for the title, but is this good to do? is there something better in terms of SEO that can be done to the title so that it helps you rank in the Search Engines?
In this blog post, we'll be looking at how to Optimize the website's title and description tags for SEO, so starting at the very beginning, the tile tag is populated in Joomla by what you enter in the global options for Site Title, and in the source code view. shows up as <title>Your Title</title>. Simply, it defines the title of the document, not the entire site.
Your Title Tag is the second most important "on-page" SEO element right behind overall content.
There are three places that the title show up, and this is key!
1. In the Browser top bar above the icons and menu.
2. As the title displayed in Search Results
3. External Websites that query the title tag for link title display (like socail media sites)
Now that you know how much importance there is surrounding the title tag, lets look at how to properly optimize your titles for the best chances at ranking higher.
When it comes to websites, titles, as a general rule of thumb, should be clear and consise. They have to tell people what the page is about, and do it in a very minimal way. In
addition, the title should contain the page's main keyword or phrase, preferrably loaded to the front rather than rear of title. It should be also noted that keywords will be bolded in Google's search results, also attracting the reader's eye when there is a direct match.
* Google allows 70 Characters in the title space *
Many SEO companies recommend placing branding at the end of the title as well. It makes sense and potentially, a keword toward the front of the title could carry more weight than one toward the end.
Readability and ability to pull humans in is equally important. By nature, humans will read the title, and only scan the description if the title appeals.
The Description Tag
Most simply put, the Description tag is a short description of the page. In Joomla, every article has on a field for the meta description, and this is displayed in the code as <meta name="description" content="Description of your article here" />
The description tag is what Google uses for the preview snippets for each entry on a search result.
You have between 150-160 characters to work with, so make sure it's to the point and sweet, but keep in mind, meta descriptions, even though they're not important to search engine rank, is an essential marketing tool to get people to click through to your site and that page specifically. A good description can make all the difference in the world in seeing an increase in click throughs from search engines.
Once again, use of keywords in the description is important. You want to have consistency through the title's keywords, description and content body.
The focus here is to write juicy content for the snippet that encourages readers to want to click your link as opposed to others they'll see around yours. It has to be easily readable to a human and of course, make sense.
Note that Google bold faces the search term that the user queried, so center your snippet around the search / keyword term.
A few tips about meta description tags: First of all, see what Google has for your site before you begin your work. In a Google search box, type "site:domain.com search term here" without quotes and replacing 'domain.com' with your actual domain name. You will now get all the results for your site specifically.
What does Google List for my Titles and Descriptions?
It's a good idea to do a select all, and copy the results to notepad or text editor so that you can reference while you work. You'll want to avoid duplicate descriptions for different pages. This happens when you set a title and description for the entire website rather than on a page by page basis, or if you are using a low-quality extension that automatically defaults to something if you don't enter tags yourself (shameless plug for the top-quality extension, Anything-Digital.com's sh404SEF - See our top 10 Extensions list).