hit counter joomla

The benefits of using Joomla for a Small Business Website

Why your Small Business or Non-Profit Needs Joomla

I've seen it far too often. Small local businesses having a "friend" or family member create their website. Sure, it helps to keep costs down, but unless friends and family do data architecture for a living, the small business owner is often left with a static Dreamweaver HTML site or a thrown-together Wordpress blog that was done in a couple hours with free templates and plugins.

Don't get me wrong: Wordpress is a great platform for blogs. When used as a blog, it can be a great starting point and powerful platform for what it is designed to do. Small business owners usually have just a handful of staff, have to be everywhere and all the time, so the website has to work right and get the job done.

The Joomla! CMS is ideal for local business websites, and I've created a few of these now. It works equally well for non-profits and larger entities, so scaling up won't be an issue as your business grows.

Looking at the Business requirements for a website

This is one of the critical steps in having a site. You have to figure out what the purpose of the website will be. Is it just a site that is supplimentary? This means that it might be on your business card, and you'll tell a few people about it, but other than that, will you be ignoring the site's existence?

Is the website going to become part of a marketing strategy? Will your site be on not only the business cards, but on your telephone outgoing message, creatives for mailers, posters and flyers? Will you be referring to your site through social media channels? In essence, is your site going to become a part of gaining new business and communicating with your existing clients and customers?

The Joomla CMS can run quite well on conventional shared hosting through web hosting companies such as GoDaddy, Host Gator and 1&1. A site that is used just to serve static content to your customers (like hours, prices and about us page) can be set up quite quickly and with even an un-altered template, can look great and get the message across.

Joomla's full capabilities are truly realized (on a small business and non-profit level) when you have a couple people who's job duties include writing/editing web content, blogging about daily business (are you doing this? If not, you should!) and actively communicating with the customers. Features such as Access Control (ACL) and extensions such as K2 really come into play, and Joomla is transformed from just being a way to render a website and content, but a robust web authoring and publishing tool that far surpasses what other software can do out of the box.

The important thing to understand is that while platforms such as WordPress are great for what they are designed to do, Joomla is far more flexible and extendable right out of the box, but is easier to use and handle than the "Developer-Friendly, User-Alienating" Drupal Platform.

Also, Joomla can usually be handled by any teen who uses Facebook, Pintrest and Tumblr (I should know, my daugther is one of them) so it really doesn't take higher skills to maintain. You don't need to have a full time developer to take care of the site for you, saving money and increasing your return on investment (ROI). If you don't have web building skills, then having a developer build the site initally is a great idea, but plan to do the content editing yourself if you have to find ways to save money.

Lastly, Joomla is available for free, and many web hosting companies offer an automatic installation from the web hosting account's control panel.


People in this conversation

Leave your comments

Post comment as a guest

0 / 2500 Character restriction
Your text should be in between 10-2500 characters
terms and condition.

Around Joomla!

  • Joomla! to attend Merge / CMS Summit 2017

    Displaying items by tag: English Aug 1, 2017 | 05:09 am

    CMS Summit will bring together developers, integrators, designers, experts, and users with other Merge attendees ranging from start-ups, hosting companies, funding, digital media and legal experts to domain owners looking for advice and help with launching their site.  The conference will offer much more than sessions and training by creating a unique networking situation to drive business and commerce.

    Read more...
  • Joomla! On Community Leadership.

    Displaying items by tag: English Aug 1, 2017 | 05:07 am

    Jab17 was an opportunity for several of our newly-elected members of OSM's leadership to meet with the Joomlers who were attending the conference in Krakow, Poland, for a drink a chat and brainstorming. 

    Read more...
  • A chilly Joomla! Day in Arusha.

    Displaying items by tag: English Aug 1, 2017 | 02:49 am

     Welcome to Arusha, the town so calm, so beautiful, so welcoming. You should come here if you can afford it. Endless queues of tourist are arriving here in their numbers....You wonder why, but when you are here, everything makes sense, makes peace. Driving in Arusha I can see how a large, sprawling city with all of the contradictions that brings, it is, the best place to be. The traffic police standing on the street in their white uniform, very white my friend asked how they wash it, they keep it white, just like new.  

    Read more...
  • How to implement Google Tag Manager Environments with Joomla templates

    Displaying items by tag: English Jul 31, 2017 | 23:02 pm

    A problem we have faced in our Joomla development work has been ensuring that the correct Google Tag Manager environment code is being deployed with the right environments - for example in our development environments we need to deploy the container code from GTM related to the dev environment, but in production, we need the live container code.

    Read more...
  • Joomla Docs Team Leader: Sandra Thevenet

    Displaying items by tag: English Jul 31, 2017 | 05:57 am

    In this issue, Sandra Thevenet takes us on a quick tour of the Joomla! Documentation website.  She oversees and contributes to the creation, edition of the documents, as well as their translations into several different languages. If you have a question about Joomla, this is the first place you must go to.

    Read more...
 

Posted By:
Joomla User Group Detroit

Organizer,

Donations and Gifts

Donations that go to keeping the Meetup 100% Free are welcome!