Many small business website owners never think about blogging on the business site, but its an essential part of a good solid SEO strategy, plus it keeps you in the front of your clients and customers.
Blogging is one of the best ways to increase your search engine optimization quickly. You'll be able to provide unique and fresh content as often as you like, and it can be structured for SEO quite easily. Blogging on a business site can also reach out to your prospects who are looking for more information about similar products and services you may offer, and is quick and easy to do. A blog, most of all, helps to build branding and your reputation as an authority.
So, in the last couple days, you've seen activity skyrocket on Joomla Detroit, Facebook, Twitter and Google Plus. I did a test. I started blogging on Joomla Detroit to prove that having a blog on your website really works, and the results are surprising!
First of all, I wrote each blog post with care. I made sure that my content was unique, especially since there are hundreds of thousands of blogs that also cover the topics. To do this, I wrote from a first person point of view... me!
As soon as the post was up on the site, I sent it to Facebook and Twitter primarily. Look at the increase in traffic!
So you can see a rise in traffic. Sure, it's not a huge increase, but it does go up. With each post, I gain just a little more authority, and with traffic coming in, Google is going to notice it.
Next, I look at the sources of where people are coming from. Note that the (direct)/(none) can be visitors logged into their google account. These are not logged but you can use a second tracking source, such as StatCounter that will log everyone coming to the site.
So, I notice that Twitter is sending me the most traffic out of the social medias (it's the "t.co / referral" - #3) next, I have a lot coming from Google Plus and the Joomla.org Forums.
My facebook posts only hit #7.
I also look at the keywords people are coming in off of:
I like what I see here. I'm going to focus on Joomla User Group(s) a little more in the future.
Getting back to the point, You can see that blogging does help, and if I was selling something or providing a service, one or more of those people during my increase might be a sale!